Case Study — AI & Generative
Afterglow
A retro-futurist concept film for the Hyundai N Vision 74 — five shots, one generative pipeline, cut with the patience of a real launch film.
A retro-futurist concept film for the Hyundai N Vision 74 — five shots, one generative pipeline, cut with the patience of a real launch film.
The film stages the car in the world it was born for: a rain-slicked studio void after the storm has passed, neon practicals burning through drifting haze, parametric pixel lamps glowing like signals from 1985's idea of the future. Five deliberate shots, cut with the patience of a launch film. The floor stays wet. The car stays dry. The haze never stops moving.
One-point perspective. Magenta to the left, cyan to the right, and the corridor converging behind the car so the whole frame aims at you.
The plate is generated; the lettering is set by hand — the one place machines still don't get a vote.
One lighting world, held. Every plate shares the same void, haze and neon, so eight separately generated frames cut together as one shoot.
The car stays correct. Proportions, bezel, pixel lamps and badging were checked against official reference on every take — the discipline generative work usually skips.
Restraint over spectacle. Five deliberate shots at the pace of a real launch film, not a reel of everything the tools would give.
The pipeline is the product. Stills, animation and edit ran as one repeatable pass — the same workflow now applies to any product film.
Produced end-to-end with a generative pipeline: stills art-directed against official reference photography, each approved frame animated with a single camera move, assembled into a five-shot edit at native 4K. Dozens of rejected takes; five survivors.
An unofficial personal tribute. Not affiliated with or endorsed by Hyundai Motor Company. All vehicle design rights belong to their owner.